Once upon a time it was setting up a website. Now, the modern-day business has to do so much more to succeed online. In fact, if you don’t engage in some of these practices, some might even suggest that your website is being left to gather dust and not bask in the true rewards that the internet can provide to businesses.
It would be fair to say that things have got a lot more challenging and for a lot of these tips, a third party might be required. However, if you can perfect them and implement them into your existing company website, the benefits can be majestic.
Engage in local SEO
The era of local SEO here, and it’s more important than ever. Particularly with the surge in mobile web users (more on that later), adopting local SEO practices is something that really can take a business to the next level.
For example, search for an industry, followed by your area (for example “hairdressers Suffolk”). Not only will you be given immediate access to their address, you’ll more often than not be provided a phone number to click and ultimately ring.
These results are hugely important for brick and mortar businesses. We really don’t need to say that the higher you can rank for local terms, the more direct custom you are going to attract.
Mobilise your site
2014 is meant to be the year when the number of mobile users finally eclipses the number of people accessing the internet from their desktop. We were therefore intrigued to read a blog post from Daniel from SEOmers recently, which suggested that 36% of the leading UK brands did not have mobile optimised websites. This is a major faux pas on their behalf and it doesn’t matter how big or small your business is, you will lose out on custom if your site isn’t optimised for these devices.
We don’t need to bang on about the importance of social marketing, the rest of the media do that enough. Now, the likes of Facebook, Twitter and Google+ aren’t just reserved for the casual web user, they are an ideal platform for companies. In fact, if your firm doesn’t have a social presence, it’s missing a real trick.
For the small businesses out there, it makes sense to just target the platforms that are appropriate for your industry. For some, Pinterest will work a charm. For others, something more professional like Google+ will be more effective. If you can pool most of your resources and target just a couple of these networks, you’ll be amazed at the interaction you promote through your existing customers and arguably more importantly, the potential ones.
Stand out from the crowd
A couple of years ago you could have delved into any industry and seen a barrage of websites that offered exactly the same service, and looked pretty much identical.
Now, this is changing. Back then, several crafty SEO techniques could launch even the drabbest website to the top of the Google charts. Unfortunately, the emergence of manual penalties means that it’s much harder for firms to engage in SEO practices which were once considered the norm. Now, content is well and truly king – and your site needs to represent this. Most companies will invest in their own blog and attempt to drum up publicity through the posts they compose. It’s all about devising something that’s shareable, which will ultimately send natural backlinks to your site.